个人IP - 油管驿站 08yt.com

个人IP
个人IP与产品品牌有何本质区别？个人IP不是“打造”出来的，它是“长”出来的！

很多人喜欢把“个人IP”挂在口头上，但并不真正理解它的含义。简单来说，个人IP就是个人品牌。但当品牌前面加了“个人”两个字，它跟可乐、苹果手机这些产品品牌相比，就有了本质的不同。个人IP与产品品牌有何本质区别？以下是我总结的几个核心区别：
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